TRUSTED BY OVER 8 MILLION Pets AND THEIR PEOPLE

How Vietnamese coffee wood became a global, sustainable pet product.

In the heart of Vietnam’s Central Highlands, coffee trees are part of who we are.
But every year, thousands of old coffee trees are cut down and discarded as waste.

“It started with a question — not a business plan.”

“What if coffee wood could be turned into something useful for pets?”

That question changed everything.
It sparked our mission to transform discarded coffee wood into safe, eco-friendly pet chews.
Not just exporting coffee beans, but exporting a story from Vietnam’s soil to the world’s pets.

“We failed. Then we learned. Then we perfected.”

Our first prototypes cracked, molded, and broke.
Coffee wood was too moist, too dense, too unstable. There was no manual for what we were doing.

Partnering with researchers in Can Tho, we tested hundreds of samples, studied wood structure, and developed a chemical-free drying method that locks in strength and natural aroma.

Now, only coffee trees over 20 years old are used — their dense fibers make every chew durable and safe.

"Instead of quitting, we turned to science"

When we first reached out to international partners, curiosity was mixed with skepticism.
A new material, from a small Vietnamese company — who would trust that?

So, we built trust the only way we knew how: with honesty.
Every issue, we owned it. Every defective product, we replaced — no questions asked.
Our clients didn’t just buy a product; they bought a promise kept.

We sold honesty before we sold products.

From a small workshop in Daklak to homes across the world.

As orders grew, we outgrew our humble beginning.
WINVN invested in a modern factory with international QC standards, precise moisture control, and handcrafted finishing.

✅ 50+ best-selling pet products trusted by partners worldwide
✅ Complete checklist for sourcing natural & sustainable pet items
✅ Real case studies from global clients in 40+ countries
✅ Exclusive free resources on OEM/ODM packaging & branding
✅ Professional templates for product quotation & reporting

Where Every Toy is Tested to Global Standards

All WINVN toys go through strict safety and durability testing at our in-house lab in Vietnam.
From coffee wood chews to hemp ropes and loofah toys, each batch is checked for:

- Moisture level (12–14%) to prevent cracks or mold
- Surface smoothness and edge safety
- SGS & export compliance certification

Available 
where your dog already shops.

Frequently Asked Questions